In the increasingly thriving pet industry, a novel concept “PAWCODE” emerged in people’s sight and has become a dark horse. This platform, with its innovative ideas and the rapid expansion of its services, successfully raised millions of yuan in funding, opening a new chapter. The influx of funds will focus on promoting the development of the business and the expansion of the team, creating a guide that combines multiple services for pet lovers.
With the core philosophy of “Share with pet everything”, PAWCODE is dedicated to exploring the possibilities of fulfilling human-pet relationships. Founded in 2023, it originated from Wini’s insights and her profound observation of the continuous growth of the pet market. Against the backdrop of society moving towards the middle-income stage, with people’s emotional needs surging and the economy of loneliness, it foresees an upgraded development of pet consumption.
Specifically, PAWCODE aims to build a pet life service platform that brings together pet-friendly restaurants, merchants, and medical institutions, providing pets and their owners with a more convenient and delightful urban living experience. By combining domestic and international market experience and promoting pet-friendly urban life, PAWCODE has attracted tens of thousands of pet lovers to participate in its pet-friendly activities within just a few months. With this momentum, it delves into the pet life service market, becoming a “Human-Pet Urban Life Guide” that pet owners can rely on.
From hosting various pet-friendly activities to launching pet IP decorations, pet pop-up stores, and more, PAWCODE collaborates with major commercial projects. This not only promotes the rapid development of pet-related businesses for merchants but also establishes valuable community content and a private traffic pool. All these achievements prove that as a pet life consultant, it offers pet owners a future of infinite possibilities.
PAWCODE, with its outstanding marketing planning and resource integration capabilities, is gradually expanding its business development upstream. The company actively participates in various pet-related projects, such as large-scale pet theme industrial parks, pet culture and tourism projects, and is involved in aspects ranging from early positioning and planning of the projects to investment attraction and operational management.
Furthermore, PAWCODE actively facilitates cooperation with multiple charitable organizations, using mini-programs, social media platforms, and local service merchants to regularly promote information about stray pets. Such a platform makes stray animals more visible to society, thus establishing a long-term and sustainable adoption channel.
Based on its strengths in publicity and channel advantages, PAWCODE also dedicates itself to assisting the Wuhan local government in promoting civil pet-rearing awareness and related pet registration services. PAWCODE is not only committed to promoting pet culture but also hopes to be deeply involved in the revision and perfection of local pet regulations.
With the booming pet industry, an increasing number of non-pet sectors are venturing into the pet economy, such as the catering industry and shopping centers introducing pet-friendly spaces, new energy vehicles adding specific pet modes, fashion brands launching matching outfits for pets and their owners, bakeries creating cakes tailored for pets, and even home products and the tourism industry starting to offer services for both pets and owners.
For brands across different industries, the “X + pet” model, integrating added-value services or products for pets, carries a new prospect for commercial profitability. This is why PAWCODE is known in the industry by its Chinese name, which translates to “All Things Pet”. PAWCODE is dedicated to helping leading companies across industries quickly enter the pet market, providing low-cost, efficient market layout, and precise consumer engagement strategies.
For the majority of brands, although online advertising mechanisms are becoming more perfected, the cost of online traffic continues to rise. In contrast, offline channels have more advantages in terms of traffic cost, and customers in physical locations often have higher loyalty and stickiness to brands, helping to increase consumer repurchase rates and willingness to pay.
PAWCODE fosters a high level of trust with pet owners by planning and operating activities centered around local pet lifestyles. If a brand aims to achieve cross-industry success and reach pet owners, PAWCODE can offer the best platform. For example, PAWCODE successfully collaborated with a craft beer brand to launch a co-branded pet-friendly product line, such as pet biscuits made from the by-products of brewing malt, as well as four co-branded craft beers. These products attracted a large number of pet owners to try them out upon release, not only increasing sales but also greatly enhancing the brand’s pet-friendly image and value.
Wini also revealed some of PAWCODE‘s plans for 2024, including collaborating with the renowned fashion magazine “GRAZIA” to launch the first pet fashion magazine, and planning a deep integration during Shanghai Pet Fashion Week.
Looking forward, PAWCODE will continue to expand into multiple city markets, constantly increasing its brand influence.
With the continuous advancement of urbanization, the human-pet living platform is gradually expanding its business landscape. Nationwide, in addition to Wuhan, cities such as Shanghai, Nanjing, Shenzhen, Guangzhou, Hangzhou, Suzhou, Zhengzhou, Chengdu, and Qingdao have been included in the expansion plan. These cities will replicate and localize the existing business model, aiming to build a national human-pet life service platform.
It is understood that Wini, an entrepreneur passionate about startups, established a chain of restaurants and fitness brands focused on a healthy lifestyle after returning from overseas. With his rich experience in the luxury goods industry, he was involved in building Givenchy’s digital media platform in China.
Furthermore, PAWCODE is a team composed of entrepreneurs with diverse backgrounds, among whom professionals from the fields of commercial real estate, 4A advertising agencies, art curation, and pet food can be seen.
The PAWCODE mini-program officially launched in January 2024 and is currently in the beta testing phase. Wini, sharing her future vision, stated that PAWCODE plans to attract more local merchants and consumers to join, gradually build a paid membership system, and deeply integrate consumption scenarios. By offering high-quality content operations and situational marketing, they aim to shape it into a comprehensive “Urban Human-Pet Life Guide.”
Lixi Capital, the main investor of this round, holds high hopes for the PAWCODE team. They believe that through unique explorations of pet mobility and pet-related social features, PAWCODE Technology is making meaningful innovations for the diverse life scenarios of human-pet interactions. As the number of users on the PAWCODE platform grows, Lixi Capital is convinced that PAWCODE Technology will demonstrate the potential tremendous value of the pet market.
