With the arrival of the new year, Alibaba Group has started to roll out a new round of marketing strategies for merchants. Alimama has already launched the “Winning Spring Opportunity·Leading the Start of 2024 with Three Major Plans,” showing all Taobao and Tmall merchants its support policies and growth enhancement schemes. The plan aims to achieve higher performance for every merchant in the new year through incentive measures.
So, how can merchants get ahead in the e-commerce field in 2024? Based on detailed analysis, the following three strategies should be the top reference for merchants:
- Strategy One: Focus on the ratio of investment to production, and find the right direction for development. Understanding the relationship between cost and benefit clearly and adjusting strategies according to market conditions are keys to success in this highly competitive market.
- Strategy Two: Make effective use of platform tools. Proficient use of data products and advertising tools from Taobao, Tmall, and other Alimama services can better improve the market ranking of products.
- Strategy Three: Wisely choose live-streaming marketing strategies, rather than blindly following trends. The live-streaming market is somewhat saturated, and not all types of live-streaming can bring profits.
Further in focus is SORA, a new technological achievement that combines artificial intelligence with marketing, representing an innovation in business models amidst the current AI technology trend.
Alibaba Group is at the forefront of integrating AI and commercial marketing. Alibaba’s growth history has proven its continual ability to innovate, whether it’s the company’s original B2B services or the rise of the Taobao e-commerce platform, demonstrating its leadership in the industry. As a long-term cultivator of merchant services, Alibaba is undoubtedly an ally in supporting merchant business growth.
Facing 2024, Alimama has created a new wave of merchant cooperation. Although the market has undergone various changes, for every participant in the e-commerce field, keeping up with Alibaba’s pace is undoubtedly a key to determining the success or failure of their business.
Practitioners in the e-commerce field in 2024 need to focus on the development of three aspects: brand, product, and platform. The arrival of the Year of the Dragon brings a positive business atmosphere, and the Chinese New Year marketing craze has revealed the strong purchasing potential of consumers. Building a successful brand depends on precise communication with consumers, creating unique products, and partnering with excellent e-commerce platforms to gain traffic support and resource usage is crucial.
Alimama’s “Winning Spring Opportunity·Leading the Start of 2024 with Three Major Plans” brings four enticing advantages: an extremely high maximum rebate at the beginning of the year, high incentives for sales growth, low participation thresholds, and precise growth target assistance. These benefits are undoubtedly good news for all kinds of merchants on Taobao and Tmall.
Firstly, this plan is open to all merchants without high entry barriers; secondly, based on the amount invested by the merchants, Alibaba’s affiliate program will provide corresponding rebates to support sales; thirdly, Alibaba’s affiliate will also directly guide merchants on which products and tools to use to quickly increase traffic; finally, through data feedback and analysis, it directly helps merchants reach their sales targets.
To have a good start for annual sales, it’s crucial to seize the early-year traffic to rapidly increase product exposure and sales. The question now is, how can merchants effectively capture and utilize these benefits?
Choosing to go all-in with Alibaba’s affiliate at the start of the year is a simple decision: the two massive platforms, Taobao and Tmall, provide unprecedented large subsidies. This initiative is undoubtedly the largest annual kickstart rebate activity offered by the authorities for merchants, and it’s incomparable to regular small promotional activities.
‘New Year Kickstart Plan’ is like providing a full set of equipment for the merchants, and planning the route forward. Merchants can sign up for the event, and as long as they increase their sales by 3000 yuan compared to the previous year, they have the chance to receive discounts from Alibaba’s affiliate, and the higher the sales, the more substantial the rebate, up to 3%. Merchants can not only obtain coupons by participating in this plan but also invest these coupons back into the further operation of their stores.
Leveraging Alibaba’s affiliate ‘Thousands of Scenes Unlimited Edition,’ all scenarios products, such as ‘Super Live Broadcast’ and ‘Super Short Video’ can use the coupons for 1:1 deductions. For instance, 50 yuan of coupons can pay for 100 yuan of consumption, reducing the cash outlay to just 50 yuan.
Considering a single merchant might obtain up to a million in return, the total value of goods sold (GMV) brought by this funding is enormous. Moreover, how much it can surpass competitors in this critical first month of spring.
Apart from the ‘New Year Kickstart Plan,’ there are ‘Pioneer Kickstart Plan’ and ‘Live Broadcast Kickstart Plan’ which provide exclusive growth opportunities for different types of merchants. ‘Pioneer Kickstart Plan’ is particularly aimed at those emerging and highly growth potential businesses to help them further develop their operations.
A great boon for merchants has arrived! A brand new event called Pioneer Kickstart Plan has kicked off. This event aims to stimulate and reward merchants who work hard on promotion efforts, especially those enterprises continuously striving in the live broadcast and short video fields.
Specifically, the event has set basic and advanced consumption targets. During the activity statistics period from February 17 to March 22, 2024, all merchants who meet the predetermined expenditure targets qualify for generous rewards. The form of reward is the issuance of coupons corresponding to the amount; furthermore, if both targets are achieved, these rewards can be stacked for use.
Furthermore, I can inform all merchants that the rewards from the Pioneer Leadership Program can also overlap with the large consumption return activity in the New Year Leadership Program, meaning that you will enjoy even higher growth returns. It’s undeniable, this constitutes an extremely attractive long-term investment and layout strategy.
To be frank, in the modern market competition environment, no matter how high the quality of the product is, if consumers are unaware of its existence, how would they become interested in it? For this reason, even well-known brands such as Estée Lauder have promoted their star product, the Little Brown Bottle, during the Double Eleven event through live broadcasts. The result has proven that this approach has vastly improved conversion rates and achieved remarkable sales results.
Undoubtedly, the Live Broadcast Leadership Program is an excellent activity designed for merchants using live streaming and short videos. If you plan to engage in live streaming this year, we strongly recommend participating in this program. According to the activity rules, as long as your total promotional consumption reaches a given base target, you will receive a promotional rebate of 3% of the total spend; if you reach the advanced target, you will receive a promotional rebate of 5% of the total spend.
Especially for beginners in live broadcasting, Ali Mama Super Live offers a novice-friendly simple promotion plan, allowing you to quickly and easily set up and start your live broadcasting room. For example, the down jacket brand Duck Duck has seen tremendous growth through this scheme in its live broadcast room, achieving millions in traffic and turnover.
For many merchants with excellent content creation capabilities, what they often lack is traffic. By using the traffic provided by this program, merchants can directly and accurately expand their customer base and take a step ahead in capturing market opportunities.
In summary, fully investing in Ali Mama at the start of the year and participating in its three main programs is unquestionably a smart choice. Moreover, the participation method is extremely simple, with virtually no barriers. Simply log in to Wanxiang Stage Unbounded Edition, select Account to enter Mama CLUB, and you can find bounty tasks to join this exciting activity.
Please note that the registration deadline is March 20th. Everyone can also use the coupons until April 30th. Don’t hesitate, let’s embrace the leadership journey of 2024 together!
E-commerce colleagues, go all out, seize the opportunity, and act swiftly! At the start of the year, it’s time to put in our best effort to ensure that we can lead in the fierce business competition, taking the lead from the beginning of the year. In the fast-paced world of the internet, if you do not move forward, you will be surpassed by others.
Now, Alibaba’s “Win-Win Spring Strategy · Start the Year Ahead Plan” has been launched. This is a marketing guide for the beginning of the year to empower your business. Merchants, take the time to plan your marketing strategies according to the guide, and act quickly! Remember to complete the registration process, so we can usher in a new year full of vitality and business opportunities together.
