In the event held in Hangzhou, reuniting with our loved ones again brings great joy. As an entrepreneur long invested in the traffic sector, I am grateful to all my supporting family and members, as well as fans who are regarded as dear as family.
Tiao Ge, an influencer with 20 million fans, shared his insights on Douyin operations:
- A truly outstanding Douyin account may only have 50,000 fans, yet it can gather 20,000 people in a live broadcast room, a hidden power in plain sight.
- Liu Yiyi is such a person, whose annual 5 billion GMV achievements stem from her unique charm. Born in Chaoshan, her petite figure exudes a non-aggressive beauty that is adored by housewives in county towns.
- Douyin’s core user group mainly consists of users from third and fourth-tier cities like Xiao Yang Ge, who constitute the real China.
- On the Douyin platform with 700 million daily active users, live streaming remains the largest source of increment.
- The economic value and viewership brought by loyal fans are unparalleled by less dedicated fans, offering a kind of small certainty happiness.
- The groups that are easy to develop a loyal fan effect typically include women, younger audiences, and users from lower-tier markets who actively search for their favorite streamers.
- Conversely, male fans are not easy to retain attachment; male users are more rational and value-driven.
When producing videos, we should target algorithms rather than specific demographics to attract a wider abstract audience.
The crazy Xiao Yang Ge, with the catchphrase “Where there is a home, there is work,” has managed to produce captivating content with the help of tens of thousands of editors, perfectly fulfilling the needs of the Douyin algorithm and displaying a master’s finesse in playing by, leveraging, and yet not breaking the rules.
As Douyin’s DAU growth has halted, no more phenomenal IPs appear on the platform. Nevertheless, we can still learn from the 20 million fan-level influencer dad on how to evaluate Douyin’s current market ecosystem in 2024.
In the sharing session of the Qunying Conference, I was deeply impressed by Tiao Ge’s ability, whose infectious energy touched everyone present.
Tiao Ge’s candidness and humor attracted a large number of loyal fans, and even when faced with rapid Q&A, he was able to answer questions with his unique worldview.
We will also meet experts in the group response business model and IP strategy like Jiang Hui.
After listening to Jiang Hui’s explanation, I feel that I have improved once again. Over five years, I have witnessed Jiang Hui’s growth process in the IP field from incubation, operation to selection.
Jiang Hui’s conclusion was of great value:
- The scale of the category determines 90% of the success or failure. As he said, the tracks and category areas I am involved in are not fiercely competitive, which is precisely where my opportunities lie.
- Incubation means to absorb all areas where IP cannot or is unwilling to venture, to lock them in and ensure that they cannot leave you.
- Building a private domain system is a highly challenging venture, but once successful, it will transform into a stable and continuous source of assets and profits.
Entrepreneur Jiang Hui, passionate and ambitious, has inspired me through 15 years of tireless struggle. Just like baby Liu Siyi, facing a changing era without fear, persisting in continuous evolution. Indeed, this is the best of times, full of opportunities, an era for those daring to evolve, the era of the super individual.
At a recent important meeting, I spent 20 minutes presenting and analyzing the 45 super individuals under my private board. They are diverse: traders with their own IP, operating offline businesses, offering various training services, and building different brands. I hope to further expand the private board, so I am eager to share more of my energy with the entrepreneurs following me. If your company’s annual turnover reaches 10 million, I am willing to spend my energy, time, and unique perspective to show you that investing a 50,000 yuan social budget in my private board is worthwhile. This year, my goal is to double the scale of the private board’s business, my cosmic command to myself. Once the goal is set, it shall be achieved. Want to see the wonders of the private board? Welcome to spend 20 minutes to participate, and if interested, reach out to me directly.
TikTok has become a platform for widespread reviews of products and services, where users share their emotions and life snapshots through videos. Currently, on TikTok, the search results for some high-value keywords are mostly negative. Meanwhile, search results for positive keywords lack a closed-loop attraction point. Teacher Feng’s explanation of “TikTok search to private conversion” is very professional; although I don’t understand it very well, I know it’s incredible. And me, still a manual content creator, sometimes feel I can’t rely on technology, only on effort, using my hands to create. Indeed, starting a business is no easy task.
I must warn all entrepreneurs: Do not blindly pursue traffic and the dividends of technology; what’s truly important is to obtain profit. The key is to make money through group response. Gradually achieve goals: whether it’s nurturing 300,000 private domain friends from zero, recruiting 10,000 paid members from scratch, or building a relatively stable business segment.
Starting a low-cost, high-profit startup requires enduring energy and profound reflection:
- The core of traffic business lies in events. Constantly creating topics is key to acquiring traffic. Whether it is a major live broadcast on video channels, thousand-person offline conferences, or marketing through fission, short videos, and official accounts, the goal is to gain traffic.
- Cash flow business should not be overlooked, even if the profit is minimal. A stable cash flow is the foundation of business development. Our membership service is a strong cash flow engine.
- Profit business must focus on high customer value and high profits. Our private board service is an example of high profit, self-operating various paid knowledge courses with a profit margin of over 90%, quickly recovering cash investments.
- Finally, team building should be light and efficient, able to respond quickly to changes. Our current team configuration is the epitome of ultimate simplicity and efficiency.
High average order value, high conversion rates, and sophisticated private domain operations, these three combined have the potential to create astounding net profits and reach a profitability level of RMB 10 million. This is a significantly effective business model. We concentrate on building a high-value customer base, and our expertise lies in detailed private domain management. My partner Toby will provide an in-depth analysis and organization of this model on-site, and will also dedicate an evening to prepare for the supplementary video, striving to explain thoroughly. We sincerely invite everyone to learn and observe whether we can replicate this model for use across various industries, businesses and individuals.
For those who are ready to attend the Mass Echoes Conference and take decisive steps beyond their circle of family and friends, Liu Siyi will accompany you through it all.
This afternoon, a lively discussion on the profitability of niche vertical categories is underway. The first to take the stage is Huang Sheng, a heavy-hitter in the Xiaohongshu e-commerce sector who, self-proclaimed as a traffic catfish, made waves in the new media world. This Chongqing native chose only the city’s most famous hotpot restaurants for his ventures in the physical realm, humorously stating that in addition to beauties, hotpot is Chongqing’s illustrious calling card.
As the second speaker, 02 Bao Zai has been moving forward with me for two years. This youngster has remarkable abilities; he can write copy, understands IP operations, and excels at shaping emotional value. Known as the invisible hand behind the accurate sculpting and view count management of business IPs, his WeChat ID in real life, “Bao Zai Needs Three Billion”, underscores his ambition and energy.
The third speaker, Zhang Sri, a Douyin operator with 400,000 followers, focuses on diverse video content distribution. He advises not to obsess over videos with fewer than 500 plays, and by continuously experimenting and not giving up, the problem will eventually be resolved. He advocates for relentless creation and promotion rather than fixating on a single approach.
The fourth is Guo Yank, a beauty industry leader who consistently supports me financially. She is adept at positioning in the public domain, product promotion, increasing live streaming conversion rates, and continuously iterative content design; seizing traffic comprehensively, deeply managing the private domain including designing identity features, project highlights, user tags, and the conversion of new customers, strongly achieving high-profit distinctiveness.
Having tea with an internet celebrity friend alleviated my concerns about being blocked; she reminded me that consistently maintaining one’s unique grammatical style is very important. Not everyone will be patient enough to read a Moments feed filled with unique grammar and vocabulary. In this way, genuinely interested users will follow you long-term, thus avoiding those who are merely impulsive fans. Group Echo’s Boss Liu’s social media idiosyncrasies are evident, and it is advisable for newcomers to learn the Group Echo quotes. Without understanding popular terms such as “burning cup”, “Baby Boss”, or “641”, it is difficult to become a consistent user, and it’s unlikely to make errors because of it.
Many have already asked me on Weibo and public accounts for the conference PPT; it has now been compiled and packaged. Friends wanting to obtain it, simply scan the QR code below and add my WeChat to receive the 【Mass Echo Traffic Conference PPT Collection】.
